Why Branding Guidelines Matter
Branding is a key part of a small business. For branding to be effective, you need branding guidelines in place so that everyone is on the same page and has the same understanding of what branding means for your company. In this blog post, we will go over why branding matters and how branding guidelines can help you attract more customers online.
When you think about branding, what comes to mind? For many people, branding is all about the visual elements of a company such as the logo, colors, and typography. But branding is actually much more than that. Branding is the overall experience that a customer has when interacting with your company. It’s everything from the price of your product to the quality of customer service that you provide. In order for branding to be successful, consistency is key. When a customer sees consistent branding across all channels, they know that they can trust the company and that it is reputable. In fact, studies have shown that companies with strong branding are more likely to be successful.
So how do you go about creating branding guidelines for your business? The first step is to define what branding means for your company. Your vision and mission should influence everything. Once branding has been defined, the next step is to determine how you want your branding to be reflected on all of your company’s marketing materials such as social media posts, websites or advertisements. This usually entails logo dos and don't, colors, fonts, and more.
Once branding guidelines are in place, make sure that everyone who is involved with your company, from the CEO to the sales team, understands and follows them. This will help ensure that branding is consistent across all channels and give you that extra trust factor with your potential clients.
Branding Guidelines also matter because the more your branding is consistent the more your audience can recognize across all platforms. A study done by branding agency Siegel+Gale, showed that a well-known brand can be identified in just two seconds. So if you want to make an impression on potential customers, consistent branding is key. When it comes to small businesses, branding guidelines are often overlooked but they should not be underestimated.
If you’re looking for ways to improve your branding and do not yet have set branding guidelines, Stotts Creative is here to help. Contact us today for branding tips or to see how we can help with branding.
